PROPERTY BRANDING
Captain: luxurious, textural and sophisticated
DASH CONSTRUCT
Bold and sharp, Captain pairs luxurious textural elements with a sophisticated, classic style.
Melbourne property developer DASH Construct reached out to Superfluid to create the branding and marketing for this premium development in vibrant Aspendale.
Sector
Development and Construction
Services
Brand Strategy
Identity Design
Art Direction
Print Design
Signage
Content Creation
Collaborators
Architectural Visualisation by Studio86 and MF Studios
Inspired by natural materials and superior craftsmanship paired with the area’s nautical heritage—Captain’s visual identity features an intricately woven knot and the warm colours of sunset.
The DASH name has become synonymous with utmost attention to detail and craftsmanship. As builders of premium residential developments, they are proud of the products and materials they use in each build, and wanted a way to communicate this to potential buyers.
Our solution was to produce a set of custom presentation boxes that house and protect the materials. These bespoke, oversized boxes act as portable, tactile showrooms that encourage engagement and interaction with the products. Each sample can be removed and held to feel the quality of the product. QR codes revealed beneath each sample are an invitation to learn more about the carefully curated selection of products.
Creating a seamless, premium buying experience is at the forefront of our work—from the floorplans and specification sheets, to the social media content, hoarding signage and beyond.
