Superfluid is a branding and design agency based in Melbourne, Australia. We partner with ambitious doers and change-makers who know the power and potential of good design in business and life.
We use creativity to solve problems and open new growth perspectives. Trusted by brands across a variety of industries, we specialise in creating strategic solutions that equally perform and delight.
About us
Our capabilities span across, but are not limited to, Brand Strategy and Identity, Print Design and Branded Experiences, Website & Digital Design. Including:
Our services
Branding
Strategy
Identity Design
Naming
Stationery
Packaging
Copywriting
Art Direction
Digital
Website Design
E-commerce (Shopify)
Motion Design
Email Marketing
Campaigns
Physical
Print Design
Signage
Vehicle Signage
Branded Experiences
Our story
Superfluid is the brainchild of Marta Prina and Gordon Thomson. After working in agencies, studios and in-house marketing teams, Marta and Gordon began to envisage their own family owned & run creative business—local in nature, yet broad in perspectives.
With nearly two decades of combined experience in branding, design and marketing, they set out to build a studio with a holistic, strategy-first approach to all creative solutions. Superfluid is where form and function meet and thrive.
Our process is insight-led and designed to bring clarity to complex challenges. The result is work that does not only look good, but answers real business needs, forges new paths, and promotes sustainable growth.
We pride ourselves in operating with empathy, and a genuine interest in the businesses and organisations that cross our path. Our team is friendly and flexible, yet organised and structured in the way we approach projects—we deliver fully bespoke outcomes, and make the process seamless and engaging from start to end.
We always strive to be
Impactful
Big or small, we make a positive difference in the world through the ethical, sustainable and moral choices we face each day. We are generous of our time, knowledge, and spirit.
Human
Design is a human thing. It’s about people working with people to communicate to other people. We listen, we understand, we create, and we care how we go about it all.
Grounded
Life and work have their ebbs and flows; wins and setbacks. Through them all, we believe in who we are and what we do. We enjoy the process, remember what’s important, and celebrate all the things.
Intentional
Good results don’t happen by accident or on a whim – they take planning. We are intentional with our design, strategy and communication, and our actions get results.
